Though I do love Call of Cthulhu, I don’t talk about it much here, for reasons that most long-time readers have already figured out. Still, I was inspired by a recent thread at Yog-Sothoth.com discussing some of the recent decisions by Chaosium, the company that publishes the game. Instead of publishing your typical RPG softcover books, they have branched out in recent years to monographs (tape-bound books written and laid out by a single author), reprints, and, more recently, POD hardbacks.
The question is how much of this is a short-term strategy to get back on their feet after some bad luck/judgment, or if it heralds more trouble down the road. It’s often difficult to find data on private companies like most RPG producers, so all of this could be speculation. Nonetheless, I thought I’d try to get a sense of what’s going on from the available data.
To start, I took a look at their current top 15 sellers in gaming from their online catalog:
01. Parapsychologist’s Handbook (monograph)
02. Cthulhu Invictus (monograph)
03. Cthulhu Dark Ages
04. The Abbey (monograph)
05. Machine Tractor Station Kharkov-37 (monograph)
06. Masks of Nyarlathotep hardback
07. End Time (monograph)
08. Call of Cthulhu
09. Ripples From Carcosa (monograph)
10. Caligo Accedendum Tournament (monograph)
11. The Keeper’s Companion vol. 1
12. Cthulhu Rising (monograph)
13. Mysteries of Morocco (monograph)
14. Raising Up (monograph)
15. First Book of Things (monograph)
Let’s toss out some caveats. First, we can expect that cheaper items will sell more units. Second, this listing apparently dates to the site’s foundation, so the numbers will skew toward the older items. Third, this only reflects website sales, which will emphasize items that are available only here (the monographs and hardcovers) instead of those available through regular distribution chains.
Nonetheless, it’s not an encouraging sight. Eleven of the top fifteen books are those cheap, tape-bound monographs only available through the website. You’ve got two rulebooks – the rating for Cthulhu Dark Ages is likely skewed, as Chaosium apparently reset the count for the CoC rulebook at a recent reprint. The other two items are reprints of older material.
Strikingly absent from this list are any of the more recent new releases – Secrets of Japan, Secrets of New York, Tatters of the King, and Secrets of San Francisco. I didn’t like all of these, but none was horrendously bad. Nonetheless, some of them have been around for quite a while, and none of them is listed in those top 15. That’s not just due to their new status, either – most of them have been around longer, and are cheaper than, the Masks of Nyarlathotep hardback reprint.
Based solely on the data here, it’s likely that those fans hardcore enough to visit the website are interested in cheap low-circulation works of low editorial quality (the monographs) and reprints of popular items. What we’re not seeing is the products that are most publishers’ bread and butter – new releases. Overall, this indicates to me that the present emphasis on other types of books being published will likely continue. Chaosium’s ongoing success might lie in becoming a sort of legacy publisher putting out works for a small fan base interested in simple presentation and/or collectibility, instead of embracing the three-tier publisher/distributor/ retailer model typical for the industry…
…unless the sales to retailers of the new items are impressive enough, in which case all the above was just pointless. So it goes.
Gamers, feel free to chime in.